Pope Benedict XVI

At first, no matter how he made this “fantastic” trip looked easy and natural, which people know the purpose it was not as same as the surface.

“Fact speaks louder than words”.

However, his remediation was not bad. He knew PR is labeled external affaires, corporate communications, corporate relations and so on. At the beginning, he was trying to avoid mainstream media’s reports. If the public did not pressure him, the wrong end of the stick could be easily removed. The public opinion is a great social media platform that “designed” to get groups of people together to solve problems. Furthermore, the “first” trip is obviously the important news as well. Shifting people’s eyes in great secrecy could be the best way at that time. Once all the social media paid much attention on his trip in details, he would be safe.

In a word, he had already failed and admit he was guilty when he started this trip.  What’s more, he was trying to hide his crime instead of making an apology.