Mark Penn, Hillary Clinton

Before, Mark Penn did a great job on managing Hillary Clinton’s things. He taught her how to do the presentations, how to respond the questions, how to deal with her “emeries”, and how to overcome the troubles.

At this time, Mark Penn made a mistake.

It was not smart when he took care of the emeries and let them knew each other. The worst situation was that in a certain extent he could reveal their secrets unwittingly for each other. Then he could do everything on his purpose, such as investing, profiting, promoting and so on.

What’s more, Clinton disagreed the free-trade act but Columbian government agreed this with the same firm to speak for them. It sounded like Clinton was bad person. Because in many people’s mind, the government’s public trust is more than individual. So avoiding this kind of situation, Mark Penn should let both of sides to be positive. At least, looks like great.

For a famous public relations counseling firm, it is difficult to keep track on different clients. Each client’s position is different. As a professional PR person, knowing everything in details is a must. As an old saying: “know yourself as well as the enemy”. Of course it is not that easy, but using some tools maybe helpful.

So what Mark Penn could do, is that using social media to de-conflict between Columbian government and Hilary Clinton. Then do not share information about each other. The firm can let several people to manage one client, so that they can help each other to make a proper strategy. “Separation of powers” are very classical for the country. So firms do.