2014年5月6日星期二

Porter Novell and Weingarten

Public Relations is that describing what is going on about something. It contains basic website coding, pitch the media, developing the relationships and so on. Public Relation writing is new for me. Before, the PR writing is the same as business writing. They are just same thing on the different fields. But now, in my opinion, Public Relations is actually a writing major.

Does PR writing have to deal with the business stuff? Yes, it is. Differences with business writing, PR writing needs to build up relationships for companies all the time. “ There is no friends on the PR industry”. Impertinent words and ways have bad effects on not only the case itself.


I am on the Porter Novell side. Public Relations lets people return the essence. Don’t try to please the public with claptrap.  “Rationale, focus, facts, no puffery, nourishing quotes, limit jargon and so on” are the news release essentials. Based on the facts to tell the truth is the best way to be a good communicating bridge.

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