Sen.Craig

Sen.Craig got a tough case after his arrest. He wanted to make guilty plea to help him out of the trouble and reverse them over and over again. Unfortunately, his inconstant guilty plea causes his reputation becoming worse and worse. At the same time, he got a bad record in senate which may causes he would miss the future reelection. As the public relations advisor, there are three suggestions for Craig. The first one should be stop the constant reversing the guilty plea immediately. Always offering the different kinds of explanation for own actions just make people consider he was not a person who can admit what he has did. That dishonest impression will become worse in public and causes a lot of opportunities loss in future. The second one is pay attention to words using. Most words which Craig use is aggressive like:” I am not a gay and never have been.” These words are not like what a senator should say. I suggest that the tone should be official and be sincere. For an instance, “May be what I have did was wrong, but I still think there is something wrong with what I have done.” Craig should not be aggressive in public because that would let people just his attitude rather than the content. 
Furthermore, the content should be more public relations. After his arrestment, more complaint about the legal is meaningless and unhelpful. The only useful work is how to eliminate the negative effects. As an elector for senate, the most important thing is how to deal with the relationship with public. Once public negative impression can be eliminated, the period of arrestment is only a terrible recall and no harm to the future development. In contrast, trying to find fault with legal would just make people think about his scandal and his imagine can hardly be saved. Craig can totally do something good to society and divert public attention to some positive actions.